Connecting Brands with
Communities for Good
Connecting Brands with
Communities for Good

The benefits to consumers

Garner raving fans who support your brand long after the event is over. Our collaborative sponsorships create unforgettable customer experiences. We leverage these connections by offering unique incentives that enhance customer loyalty.


The benefits to communities

Strengthen your community to ensure an even stronger customer foundation. Together, we give back to communities by improving their quality of life through educational programs, career development, outreach initiatives, and more.


The benefits to companies

Get discovered by new customers. We will connect your brand to the right audiences and tap cooperative marketing and advertising partners to fast track your growth. As an extension of your team, we will create efficient and effective sponsorship strategies to amp up your message and goals.


about connexion

After 20 successful years working in sponsorship and marketing, our founder, Vicki Higgins, set out to solve the problems she encountered time and again in the industry. Vicki decided to leverage her experience to create ConneXion Partnerships. We craft effective solutions for three core areas: large venues, high-profile events and teams, and tourism initiatives (i.e. wellness, culinary, and cultural tourism).

ConneXion Partnerships offers a private “sponsors-only” platform to help corporate executives navigate the ever-changing world of sponsorships. Here, you can discover tools to ensure you make the right sponsorship decisions for your company, maximize your budget, and minimize the time it takes you to sort through partnership requests.

Our high-profile clients include the new naming rights deal for Ontario Arena in Ontario, California— now Toyota Arena; sponsorship acquisition for events such as Route 66 Cruisin’ Reunion and Palm Springs Festival of Lights Parade; Greater Palm Springs Tourism; corporate brands such as: American Express, American Airlines, Citizens Business Bank, Coca-Cola, San Antonio Winery, and more. We love collaborating with agencies to be an extension of your team on sponsorship strategy for clients.

At ConneXion Partnerships, our mission is to help venues, events, and cities realize the value of powerful partnerships through collaboration, connection, and community. We bring organizations to success in today’s major markets by offering Sponsorship Strategic Plans, Asset Inventory and Packaging, Sponsorship Sales and Negotiation, and Sponsorship Team Training.


Our collaborative focus has paired some of the nation’s preeminent brands with the communities that proudly support them.

  • venues

    Naming Rights
    & High-Level Sponsorships

    • Toyota Arena – Naming Rights
    • Citizens Business Bank – Official Banking Partner
    • San Manuel Casino – Founding Partner
    • Coca-Cola – Official Beverage
    • San Antonio Winery – Preferred Winery

  • events

    Sponsorships for Events
    (over 100k attendees)

    • Route 66 Cruisin’ Reunion
    • Palm Springs Festival of Lights Parade

  • tourism

    Sponsorships for Tourism Initiatives

    • Culinary
    • Art & Culture
    • Health & Wellness
    • Outdoor Adventure
    • Sustainability

let’s connect